Early last year we posted a short piece looking at some of the
humorous consequences of skipping transition scenes in fiction (I Sent My Kid to School Naked). Since then, it’s received more than 40,000 views and over
2700 comments – 7 that seem more or less real (thanks, Mom!), and the remaining 99.7% so spammy the almighty Google intervened and blocked them on the spot.
Interesting, right? No, really. After having spent the
better part of an afternoon reading through the comments, I’m fascinated by the
fine art of spamming.
So who are these mystery spammers and why are they drawn to
this post like Rob Ford to a crack pipe?
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Figure 1: Distribution of Spam Comments |
As can be seen in Figure 1, the overwhelming majority of our
fans (those with comments intelligible enough to discern their background) are
purveyors of male enhancement products, offering such sage advice as:
“You have to have a strong belief that penis enlargement
really possible.”
[Translation:
If the crap we’re hawking doesn’t have you looking like John Holmes, it’s your
fault for not believing.]
Online casino spammers make up the next biggest chunk of the
spam market, although they tend to simply leave their URL in the comment box
without additional text (see Figure 2 below). Pharmaceutical sales, pictures of naked
people, and offers for high-end (translation: fake) designer shopping make up
close to 10% combined, as do wart removal, weight loss, and mail-order brides:
"Wheen tthey have one of their greatt sales, you get a
phone call frm youjr perspna shopper that there is a salles promotion."
Who
wouldn’t jump at that offer?!
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Figure 2: Content of Spam Comments |
Interestingly
(no, really), many of the spammers don’t spam about their actual products
(Figure 2). Most, over 70%, try to hook us in with compliments:
"Thanks for every other excellent article."
"The overall glance of your site is magnificent, as smartly
as the content!"
"I have understand your stuff previous to and you're just extremely magnificent."
Aw,
go on, you [blush]. I almost feel bad blocking them [not].
Not
all spammers share the love, though. We definitely have our share of critics:
"I advise you charter an SEO associate to do the apply for
you."
I
am more than capable of doing the apply myself, thank you very much.
"It promised so much when it was initially announced, but delivered so little by the time it was actually
released."
That’s
just mean.
"You've been lax in keeping up with your diet and exercise
program."
Well,
screw you and your little website too, NSA. I AM TRYING MY BEST! I walk at
least 10 miles a week, have cut way back on alcohol, and we’re on the verge of
releasing our second diet cookbook. And I only gobbled down that six-month old
Valentine’s Day candy last night because dark chocolate helps with PMS cramps.
So quit your spying and leave me the eff ALONE!
Ahem.
Back to the comments, the final batch represents our spam fashionistas:
"Christian clothing is becoming more and more popular and
for boys that often has a touch of the demon in them."
Christian
clothing. Okay, then. Kind of like a mail-order exorcism?
"There will be fewer creases in non-knit fabrics if they are folded in half horizontally."
Wouldn't the
number of creases depend on the number of folds?
And finally,
"The Shmangle is another similar hooded blanket idea."
Yes!
At last, a spam comment I can actually use. Turns out the Shmangle is not only real, but can be purchased for about £22 on Amazon.co.uk. Happy Shmangling!